The Princess of Wales launched a new campaign,
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Shaping Us, to raise awareness of the significance
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of early childhood development. According to her,
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supporting children in their first five years is crucial,
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especially during trying times. The initiative,
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under The Royal Foundation Centre for Early Childhood,
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which she founded in 2021,
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is the culmination of a decade-long research on childhood growth.
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The Princess believes that this
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period lays the foundation for the rest of a person's life.
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