The Princess of Wales launched a new campaign, 

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Shaping Us, to raise awareness of the significance

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 of early childhood development. According to her,

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 supporting children in their first five years is crucial,

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 especially during trying times. The initiative,

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 under The Royal Foundation Centre for Early Childhood, 

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which she founded in 2021, 

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is the culmination of a decade-long research on childhood growth.

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 The Princess believes that this

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period lays the foundation for the rest of a person's life.

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