Independent producer Daisy Allsop has recently joined

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 WestEnd Films as the new head of acquisitions and

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 development. In this role, she will oversee the company's

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 film and TV projects. Allsop replaces Toby Hill and has

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 already begun her responsibilities, including attending

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 the Berlin Film Festival to showcase WestEnd's latest offering,

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 the TV series "Traitor," created by the makers

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of popular shows such as "False Flag,"

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 "Valley of Tears," and "Euphoria."

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